Sales

Article
10 min read

How SPIN selling works (and 34 questions you can use to close more deals)

Most salespeople have heard of the SPIN selling methodology – but not everyone knows how to execute it. Here's what you need to know about it.

Article
8 min read

Beginner's guide to the sales process for start-ups

For start-up founders and sales teams, here is a crash course on the sales process, including key definitions, techniques and best practices.

Article
7 min read

The ultimate guide to a successful discovery call

A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.

Article
5 min read

Forget the pitch: 9 sales questions to close the deal

You need to know your prospect before you pitch to them. Here are the sales questions you need to ask to get them talking.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
13 min read

12 smart sales goals for your team

Set up the right sales goals, and you’ll be set to provide customers with a thoughtful and personal buying experience.

Guides and ebooks
1 min read

The ultimate guide to sales email automation

With this ebook, you’ll learn how to use an email automation tool to build a sales outreach process that saves time, keeps your messaging consistent, and connects you with leads the moment they’re ready to buy

1 min read

2020 state of SMB sales

In this white paper, we take a look at what has changed for SMB sales teams in recent years, the main issues facing SMB sales teams, and the role of technology in small and medium-sized companies

Article
7 min read

What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

Article
15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

Article
3 min read

Fast-track lead generation with Sell + Reach

Sales reps can spend hours scouring channels like LinkedIn for potential leads to add to their pipeline. Even then, there’s no guarantee they’ll find the right contact information for the leads they do generate

Article
11 min read

4 types of CRM and how to choose the right one

There are four types of CRM systems—operational, analytical, collaborative, and strategic—designed to support sales teams that can drive better customer experiences.

Article
4 min read

How to boost your sales success rate with live chat

Chat provides a direct line between a rep and their prospective customers. Sales teams can use chat to generate leads, improve sales conversion rates and identify upselling opportunities.

Article
5 min read

10 common CRM problems and how to fix them

If you take a deep look into your customer data, you can get better forecasting capabilities. In other words, you can more effectively serve your customers and understand your prospects

Article
5 min read

7 questions every small business should ask when looking for a CRM

Capturing the whole customer experience is hard when your data is siloed. The right CRM can help a small business bring it all together

Article
10 min read

How to create a sales CRM strategy

With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience

Article
7 min read

How to build a sales CRM process

How do you upgrade your sales process to be more straightforward and efficient? The answer is…

Article
5 min read

What is a sales CRM?

When most people refer to CRM (customer-relationship management) they’re referring to software or a tool that…

Article
4 min read

Introducing The Zendesk Sales Suite

The Zendesk Sales Suite removes the difficulties of sales software so that teams can spend more…

Article
7 min read

The best lead scoring models have these seven factors

To consistently find strong potential customers, sales reps need a lead scoring model. Here, we’ll look at the seven factors that all robust lead scoring models have in common.