Sales strategy
What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Latest stories
Article
8 min read
Value chain analysis how-to: Definition, examples and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.
5 min read
What makes a great digital strategy?
Crafting a digital marketing strategy is essential for business success. You must think about more than…
Article
10 min read
How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Article
9 min read
How to use sales psychology to increase lead conversion rates
Sales is a mind game. You can’t expect to convert a lead into a customer if…
Women in Leadership
At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.
.jpg)
Article
6 min read
How to create a compelling sales value proposition
Your sales value proposition is one of the most important tools in your arsenal when it…
Article
9 min read
SaaS sales 101: a beginner’s guide to selling
The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.
Article
What is a positioning statement? Examples, template + tips
A good positioning statement shapes the customer experience you want to deliver and guides the teams who make it happen. Here’s how to write one.
Subscribe to the blog
The best source of information for customer service, sales tips, guides and industry best practice. Join us.