Sales software

Article
6 min read

Can Zendesk be used as a CRM?

Choosing the right software can be a nightmare. With so many acronyms, options, and features, making…

Article
7 min read

How CRM integrations strengthen your CRM solution

A recent MuleSoft survey found that the average business uses almost 900 different applications—but only 28…

Article
8 min read

CRM features: how to take advantage of them to help your business

Learn about the advantages, disadvantages and features of a CRM so that you can make the best decision for your company.

Article
17 min read

Lead generation: what it is and how to master it

Figuring out how to generate leads is almost as hard as converting them. Use this comprehensive guide to lead generation to pack your sales pipeline with quality prospects.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
4 min read

CRM analytics: using data to make decisions

Take a look at the 6 main advantages of CRM analytics in order to make more assertive decisions and to optimise the company’s results.

Article
7 min read

What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

Article
15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.