Skip to main content

How-to guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.


How to track consumer behaviour (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

Latest stories

Article
5 min read

What are Zendesk tags?

At Zendesk, we’re all about making your life simpler and better. It’s why our software is…

Article
5 min read

Zendesk triggers: what you need to know

Staying on top of customer service can be tricky—especially when customers are demanding more. For example,…

Article
6 min read

WhatsApp chatbot: use this tool to optimise your customer service

Get to grips with everything about the WhatsApp chatbot: how it works, 4 advantages and 3 essential steps to activate and streamline your customer service

Article
5 min read

How to Calculate Customer Lifetime Value (CLV)

Calculating your customer lifetime value (CLV) can seem daunting. With so many different formulas and conflicting…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
5 min read

9 ways AI can help you communicate better with your customers

From chatbots to intelligent routing systems, AI is transforming how companies communicate with customers. According to…

7 min read

How to manage multiple teams effectively

As a result of COVID-19, lots of businesses have had to learn how to manage multiple…

5 min read

Social media strategy—how is it done?

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…

Subscribe to the blog

The best source of information for customer service, sales tips, guides and industry best practice. Join us.