Customer relationships

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It’s time to get conversational with your customers

Article
9 min read

How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

Article
10 min read

What the customer-first approach means + 9 strategic steps

Putting your customers at the centre of your organisational decision-making process can directly translate to long-term relationships and business success.

Article
7 min read

Bringing empathy to product design

There’s never been a better time to understand our customers. We have access to gazillions of…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

6 min read

How to gently remind a potential customer

Don’t worry if it’s been a while since you’ve heard from a prospective client. A gentle…

Article
4 min read

Fast, flexible and customer-obsessed: Reimagining agile customer support at scale

“Agility is the ability to adapt and respond to change … agile organizations view change as…

Article
4 min read

Why the digital evolution starts with customer loyalty

It was Deepak Chopra who said, “All great changes are preceded by chaos.” History has taught…

Article
6 min read

Zendesk messaging: Customer service in a digital-first world

Cue the confetti! Zendesk messaging is here to help deliver rich conversational experiences connected across your web, mobile and social apps.

Article
8 min read

What is customer-facing? Everything you need to know about customer-facing roles

Learn about customer-facing roles, what kind of people do well in them, and how to improve your own customer-facing skills.

Article
7 min read

Customer onboarding guide for 2021: Purpose, examples, and best practices

Getting customer onboarding right is critical to long-term retention. Here's how to build your business’ onboarding strategy.

Article
9 min read

Customer orientation: definition, examples & skills

If you want customers to be loyal to you, you have to start putting them first.

Article
12 min read

12 customer retention strategies you can copy

Retaining customers during times of prosperity as well as uncertainty starts with incorporating a set of skills and strategies to reduce customer churn and build loyalty.

Article
13 min read

How to calculate customer churn rate

When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

Article
8 min read

11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

Article
13 min read

Customer relationship management: a guide

In this customer-relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement and lead to better business outcomes.

Article
6 min read

What is service recovery? 6 strategies and steps for success

Don’t let your customer service team miss out on the opportunity to turn every negative interaction into a positive one. Take a look at how a service recovery programme can help

Article
6 min read

What is relationship marketing? A guide for 2023

The differences between customer relationship marketing and customer relationship management can be confusing. Learn the definition of each in this post!

Article
5 min read

13 strategies for becoming a customer-driven company

Most business leaders understand that focusing on customer needs plays a key role in whether a…

Ebook
1 min read

Fairness in the customer relationship

Win with fairness—strengthen your customer relationships. The concept of fairness is essential to the relationship between consumers and companies.