Customer Engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
Article
6 min read
How to grow your customer base
Learn the best ways to win new customers and keep the old.
Article
15 min read
How to show customer appreciation (+ customer gift guide)
Businesses often narrowly focus on growth and what it takes to acquire a new customer.
Article
5 min read
Understanding customer engagement platforms
Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.
Article
7 min read
Loyalty programmes: How they work, tips and examples
Loyalty programmes can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.
Women in Leadership
At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.
Article
6 min read
4 customer engagement metrics you should be tracking
By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement
Article
15 min read
What is customer experience? A comprehensive guide for 2025
Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.
Article
7 min read
7 ways to build customer loyalty that lasts
Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty
Article
5 min read
How digital customer engagement can boost your business
Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line
8 min read
Customer retention: How to keep customers happy and reduce churn
Find out how to craft a customer experience that can keep existing customers happy and reduce churn
Article
3 min read
Conversations for better customer relationships
Support, sales and marketing benefit from messaging strategies that boost customer satisfaction, retention and engagement
Whitepaper
1 min read
Meeting the challenges of modern CX in financial services
Building positive, long-term customer relationships has always been important to business success, and the methods for…
Whitepaper
1 min read
Meeting the advanced challenges of modern CX
For large organisations, meeting customer expectations at scale is complicated. And doing so today looks entirely…
Whitepaper
1 min read
Meeting the challenges of CX in modern manufacturing
Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…
Whitepaper
1 min read
Meeting the advanced challenges of modern retail CX
The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…
Article
13 min read
Customer relationship management: a guide
In this customer-relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement and lead to better business outcomes.
Article
12 min read
Customer loyalty: why it matters and how to build it
When it comes to customer loyalty, some brands seem to have a complete hold on their customer base.
Article
10 min read
Customer focus: 6 tips for turning your company into a customer-focused business.
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy
Article
22 min read
The ultimate guide to creating a customer-centric business
Lots of brands claim they’re customer-centric and always putting their customers first. But is that really true?
Article
5 min read
3 best practices to cultivate loyalty in customer service
Not long ago, loyalty in customer service was fairly simple, both in meaning and in method.…
Subscribe to the blog
The best source of information for customer service, sales tips, guides and industry best practice. Join us.