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Customer Engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.


Latest stories

Article
5 min read

How important is customer service? Understand how it affects your business’s results

What is customer service and how important is it? Empathy, transparency and personalisation will help you win over user 4.0.

Article
11 min read

Millennials vs. Gen Z: how their customer service expectations compare

Millennials and zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer service expectations and preferences.

Article
20 min read

19 stellar FAQ page examples and how to create one (+ template)

FAQs are important customer-facing resources every business should have. Take a look at some FAQ page examples for inspiration to make your own.

Article
1 min read

Shifting consumer sentiment pushes shoppers towards digital in a post-Covid world

It’s been recorded that 2020 was the worst year for many economies around the globe. Europe’s…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
4 min read

Customer support: Why is it an essential service for the relationship between the user and the company?

What is customer support and how does it work? The benefits of a service designed to bring customers and companies closer together.

Article
7 min read

How 3D visualisation can drive superior customer experiences

Guest blog from Safwen Bouali, Founder and CEO, Third Design With the crisis of 2020 our…

Article
5 min read

CX trends 2021 in the tech and software industries: Towards a new era of customer engagement?

Europe’s tech sector is now worth four times what it was five years ago as some…

Article
5 min read

What is customer engagement and how is this metric important to your company?

Find out what customer engagement is, how this metric is important, and discover three benefits of applying it in your company.

Article
4 min read

How to engage customers: 4 techniques to strengthen your customers' relationship with your brand

Understand what customer engagement is, the advantages of investing in such strategies and 4 techniques on how to engage customers.

Article
5 min read

Retail in Europe: Reigniting growth after the ‘great reset’

According to the European Journal of Social Psychology it takes between 18 and 260 days to…

Article
6 min read

Zendesk messaging: Customer service in a digital-first world

Cue the confetti! Zendesk messaging is here to help deliver rich conversational experiences connected across your web, mobile and social apps.

Article
3 min read

Supporting mobile gamers where they are, in the apps they love

Unity and Zendesk partner for uninterrupted customer support in mobile games with the Zendesk SDK for Unity

Article
2 min read

Reimagining the future of retail

Virtual Reality and Augmented Reality have been creeping into retail for years, but COVID-19 has thrown…

Article
5 min read

Delighting customers with modern customer experiences

The customer has changed and so have their expectations on what customer experience means to them.…

Article
8 min read

How we work: the employee experience reimagined

Every organisation is working out the next new normal, whether that’s a return to modified office life or a long-term version of working from home. As employees' needs and expectations rise, HR leaders must reimagine the employee experience of the future – today.

Article
10 min read

What is customer obsession? How to become customer obsessed

We’ve all heard the stories of companies going above and beyond to provide their customers with…

Article
11 min read

What is omnichannel customer service? Definition, importance and strategy

Take an omnichannel approach to create seamless, reliable customer interactions.

Article
10 min read

Customer reviews: how to get and use them [+ templates]

Most of your customers read reviews before deciding to purchase a product or service. Here’s how to get more customer reviews that convince people to buy.

8 min read

Seven strategies to win back your customers' trust after your brand's reputation has been damaged

Every company experiences a PR crisis. It's what you do afterwards that determines the effect on your business.

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