Customer Engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Retain your customer base through a recession
During an economic slowdown, you can take specific steps to maintain and even grow your existing customer base. Deepen customer relationships by delivering seamless, personalised CX on all channels.
Latest stories
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How to track and improve your customer loyalty
Businesses need loyal customers. But gaining and maintaining customer loyalty is hard work. Zendesk’s CX Trends…
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5 min read
How to take airline CX out of a holding pattern
Reach new heights with better customer experiences. Get our top tips and expert advice.
Article
5 min read
Live or virtual: The future of B2B events?
While some may have missed the personal touch of in-person events during lockdown, many also enjoyed…
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4 min read
How live commerce can break down customer-experience barriers
Learn how live commerce puts the power back in the brand's hands and improves the overall customer experience.
Women in Leadership
At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.
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14 min read
8 customer service standards to elevate your business
Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.
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4 min read
How to build a content strategy for your business
Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…
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6 min read
What are customer touchpoints? Examples and how to identify them
Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.
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