Article

Article
7 min read

The ultimate guide to customer relationship management

Discover what customer relationship management actually is, why it’s important, how to select the best CRM…

Article
9 min read

9 best forum software for building an online community in 2024

Choose the right forum software for your business to create a successful online community and boost customer engagement.

Article
4 min read

Collaboration, inspiration, support: Inside the InVision community

The team at InVision explains how they reaped the benefits of an engaged user community, now an essential component of their business strategy—for support and beyond

Article
15 min read

Writing the ultimate sales representative job description [with template]

Learn how to write an effective sales rep job description and recruit the best talent for your company. Included: FREE templates and examples from the best

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
7 min read

4 principles of the consultative sales approach

Consultative sales is solution-based selling based on a deep understanding of the customer. Convert more leads with these 4 consultative sales principles.

Article
6 min read

What is relationship marketing? A guide for 2023

The differences between customer relationship marketing and customer relationship management can be confusing. Learn the definition of each in this post!

Article
4 min read

11 tips to improve agent productivity and efficiency

Are you ready to take your customer support team to the next level? Follow these tips to boost agent productivity and efficiency.

Article
7 min read

5 types of customers and what they need

As a customer support agent, you will interact with a variety of people, each with their…

Article
4 min read

Yesterday’s extraordinary is today’s ordinary

Every business needs to consider how to continuously deliver better customer experiences that can compete with…

Article
1 min read

5 biggest gaps in customer service for mid-size companies

Companies like Amazon and Uber have set the standard for customer service, which means that keeping…

Article
4 min read

Mastering change management

See how you can master change management, a structured approach to organising people, processes and technology in order to smoothly implement change within a company

Article
8 min read

Sales productivity: How to measure it.

Learn valuable productivity insights from sales experts, as well as productivity measures to use to improve…

Article
9 min read

Personalised customer service: what it is and how to provide it

Personalization matters more than ever. Here’s how to leverage customer data and omnichannel support to create personalized customer experiences.

Article
4 min read

How is machine learning being used in customer service?

Machine learning in customer service is used to provide a higher level of convenience for customers…

Article
13 min read

How to write a sales email: 6 sales email examples that work

Learn how to create a sales email that captures the reader’s attention and has a good chance of leading to a sale with these sales email examples and tips.

Article
13 min read

18 sales follow-up email templates to boost conversions

The right sales follow-up email can be the difference between making a sale or not making one—we’ve got the templates to help you cross the finish line.

Article
4 min read

Don't be afraid of change

Without a change management process to ensure success, all kinds of disruptions can occur, slowing down productivity and eating away at resources

Article
11 min read

12 sales email templates for every stage of the sales pipeline

From prospecting to closing, we offer a sales email template that you as a sales rep can use for every stage of the sales pipeline.

Article
4 min read

Three ways an AI-powered knowledge base changes the game

AI-powered knowledge bases have become vital to providing high quality customer service — here's why.