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While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.

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At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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Customer requests are increasingly prone to volatility, putting pressure on support teams as ticket volume fluctuates during the COVID-19 outbreak

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Retaining customers during times of prosperity as well as uncertainty starts with incorporating a set of skills and strategies to reduce customer churn and build loyalty.

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Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business

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Loyalty programmes can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

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Thoughts from HR: 3 effective ways to support your employees during COVID-19

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Follow these etiquette tips to make your brand stand out and your customers feel truly cared for.

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How to calculate customer churn rate

When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

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By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement

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Customer experience (CX) refers to all the interactions between a business and its customers. Learn why it's so essential and how you can improve your CX strategy.

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Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

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What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

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11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

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How to: Deliver premium customer experiences with automation all around the globe

Consumers’ expectations have been rising in the past two decades and even more recently, as eCommerce…

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How digital customer engagement can boost your business

Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line