Article
Latest stories
Article
10 min read
Customer reviews: how to get and use them [+ templates]
Most of your customers read reviews before deciding to purchase a product or service. Here’s how to get more customer reviews that convince people to buy.
Article
5 min read
Three hidden costs of Freshdesk: Why low licence fees can be deceptive
Freshdesk says that you’re saving money on their low licence costs, but there are big trade-offs to consider.
Article
3 min read
In an uncertain world, knowledge is power
Find out how knowledge-management software can help you keep your customers informed even as the world keeps changing.
Article
9 min read
SaaS sales 101: a beginner’s guide to selling
The global software as a service (SaaS) market totalled £113 billion in 2020 — more than double what it was in 2015 and nearly 12 times its 2010 size.
Women in Leadership
At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.
Article
8 min read
How to start a virtual call centre that provides excellent customer service
Learn the best way to set up and manage a remote customer service team.
Article
What is a positioning statement? Examples, template + tips
A good positioning statement shapes the customer experience you want to deliver and guides the teams who make it happen. Here’s how to write one.
Article
8 min read
Why you need a customer success manager
Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organisation.
Article
6 min read
6 top personality traits of a successful salesperson
You want to hire a new salesperson for your team. Multiple interviews go by and the candidates start to blend together.
Article
10 min read
How SPIN selling works (and 34 questions you can use to close more deals)
Most salespeople have heard of the SPIN selling methodology – but not everyone knows how to execute it. Here's what you need to know about it.
Article
8 min read
Beginner's guide to the sales process for start-ups
For start-up founders and sales teams, here is a crash course on the sales process, including key definitions, techniques and best practices.
Article
8 min read
Empathy circles: from a moment to a movement
Employees needed urgent support as multiple crises unfolded. Empathy circles were born: safe spaces where our people could talk and feel safe
Article
7 min read
What is call listening and how to it can improve your call centre's performance
Call listening can help improve your customer service team's performance. Here's what you need to know.
Article
7 min read
The ultimate guide to a successful discovery call
A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.
Article
7 min read
CCaas: The definitive guide to contact centre as a service (+ the five best providers)
It's time to drop your dated call centre technology. Learn how a CCaaS solution helps you connect with customers across all channels.
Article
6 min read
What do successful startups have in common?They prioritise CX
We studied over 4,000 startups to determine whether there was a connection between startup growth and CX investment. Spoiler alert: there was.
Article
7 min read
What is an enterprise help desk and how does it benefit your team?
Here are the tools that you'll need to meet your customers’ expectations, at scale.
Article
6 min read
Four ways in which badges can boost community engagement
Badges are a powerful tool for increasing engagement in an online community and streamlining the conversations within it.
Article
7 min read
Customer onboarding guide for 2021: Purpose, examples, and best practices
Getting customer onboarding right is critical to long-term retention. Here's how to build your business’ onboarding strategy.
Article
6 min read
How to grow your customer base
Learn the best ways to win new customers and keep the old.
Subscribe to the blog
The best source of information for customer service, sales tips, guides and industry best practice. Join us.