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How to identify and support your most valuable customer segments

Using segmentation to better serve your best customers.

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How to use Instagram for business: A beginner’s guide

Instagram is more than just a social network—it’s a powerful tool for building deeper connections with customers. Here’s how to use Instagram for business success.

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Sales process fundamentals: a guide to consistently closing deals in a changing world

If you have a clearly defined sales process in place, your company can earn 28% more revenue than competitors who don’t have one.

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Delighting customers with modern customer experiences

The customer has changed and so have their expectations on what customer experience means to them.…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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Customer service outsourcing: Pros and cons + guide

Customer service outsourcing can provide the boost you need to improve your customer experience. Learn how to outsource customer service in our guide.

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How CX Leaders Who Raise Their Game Are Driving Business Success

Zendesk partnered with ESG Research to build a framework around CX maturity. Find out how the leaders are driving CX success.

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How CX Leaders Who Raise Their Game Are Driving Business Success

Zendesk partnered with ESG Research to build a framework around SMB CX maturity and CX success. Download the complete report.

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You need a more customer-centric service strategy. Here’s why.

More companies are competing on customer service and research shows investments in this area can pay off. Find out how you can leverage CX to get ahead of your competition.

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Best practice for Champions of CX

ESG Research pinpoints where companies are elevating their CX game – and where they’re falling behind.

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The top 7 sales methodologies and how to choose the right one for your business

“It’s not about having the right opportunities,” author and sales professional Mark Hunter asserts. “It’s about handling the opportunities right.

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Customer experience management advice from the pros

Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the…

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Addressing customer experience from the CIO perspective

For IT leaders, customer experience was already a hot topic, but the pandemic has amplified the…

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The five steps in the sales process that turn prospects into customers

When you set off on a road trip, you have a vehicle and a map. On…

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Customer experience: 5 simple strategies that bring immediate improvement

Experts share the CX strategies that make a real difference.

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Customer service acronyms explained

Customer service acronyms can be confusing to those still learning the field. Learn the explanations behind 30 common customer service acronyms.

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Four ways in which Zendesk can make your life easier, now

Keeping up with customers' expectations is vital to your business – and this means nimble support operations. Here are four ways in which Zendesk can help you deliver the best customer service (and make your life easier).

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How we work: the employee experience reimagined

Every organisation is working out the next new normal, whether that’s a return to modified office life or a long-term version of working from home. As employees' needs and expectations rise, HR leaders must reimagine the employee experience of the future – today.

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A guide to customer service reports

Discover the reports that help you better understand and improve the customer experience.

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What is interactive voice response (IVR)? a complete guide

IVR technology can be a game changer for call centres. Discover what an IVR system is and how it improves telephone support.