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6 min read

Silent customer: learn about their characteristics and how to deal with them

Look at the main characteristics of a silent customer and learn how to not only recognise them, but also to listen to the customer.

Article
8 min read

CRM features: how to take advantage of them to help your business

Learn about the advantages, disadvantages and features of a CRM so that you can make the best decision for your company.

Article
5 min read

Chatbot AI: How they help improve your organization's customer service

The chatbot or smart bot, a key tool for customer service, can provide you with many benefits. Learn about the advantages of using it and how it works.

Article
17 min read

Lead generation: what it is and how to master it

Figuring out how to generate leads is almost as hard as converting them. Use this comprehensive guide to lead generation to pack your sales pipeline with quality prospects.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
5 min read

Cohort analysis: What is it and how can it help you understand your customers?

Cohort analysis: Learn how to carry out a cohort analysis to understand your customers' behaviour, improve their experience and your company's competitiveness.

Article
4 min read

Towards a digital-first world? The reset of the economy in Europe

After over a year living with Covid-19, this milestone sees us looking for signs of a…

Customer experience Customer support technology

Article
10 min read

A guide to building a customer-centric organisational culture

Your company’s organisational culture is its identity. Learn how to build a culture that’s all about your customers.

Article
8 min read

Creating an FAQ page? Here's what you need to know.

Get creative with your FAQ page to provide robust self-service options and enrich your customer experience.

Help Centre

Article
10 min read

What is CX and how has it changed in 2024?

Customers are saying CX matters more than ever before. Find out how to meet shifting consumer expectations and provide exceptional customer experience.

Article
12 min read

Customer self-service: what it is, why it's important, and how to get it right

Customer self-service is a set of tools and resources that allow customers to complete tasks independently. Discover the benefits and more in this guide.

Knowledge management

Article
15 min read

The ultimate guide to call centres

Whether you want to become a call centre agent or start your own call centre, here's everything you need to know before you get started.

Article
10 min read

Types of customer service: give your customer the best service

Discover the types of customer service that your company can offer to customers, to provide them with a good service and ensure customer satisfaction.

Article
11 min read

Millennials vs. Gen Z: how their customer service expectations compare

Millennials and zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer service expectations and preferences.

Customer expectations