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Sales prospecting 101: A beginner’s guide

A strong sales prospecting strategy is key to growing your audience and your bottom line.

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7 min read

Chatbots vs. conversational AI: What’s the difference?

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

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9 min read

How to use sales psychology to increase lead conversion rates

Sales is a mind game. You can’t expect to convert a lead into a customer if…

Article
4 min read

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
3 min read

EU-US data transfers after Schrems II

Here are the steps Zendesk is taking to enable cross-border transfers of personal data while adhering to EU privacy requirements.

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7 min read

Using TikTok for customer service: 4 brand examples + takeaways

TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.

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9 min read

What is sales velocity? Meaning, formula, and report

Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.

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6 min read

What are customer touchpoints? Examples and how to identify them

Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.

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11 min read

Sales tactics that work: Tactical selling simplified

Blow past your quotas with sales tactics that work to build trusting relationships.

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7 min read

How to lead a digital transformation

With both customers and employees embracing the digital economy, more and more businesses are pursuing digital transformations.

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10 min read

What is social selling? Definition, index and examples

Build brand credibility and customer relationships online through social selling.

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12 min read

Aligning sales and customer service: how and why

Drive profits and transform your brand by breaking the silos between your sales and support teams. It’s easy, and it’s essential.

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6 min read

Top ways to drive collaboration between support and development teams

Collaboration between CSAs and developers can be difficult at best – and a blocker at worst – which can have disastrous impacts on customer support success metrics. But there's a better way.

Article
7 min read

Bringing empathy to product design

There’s never been a better time to understand our customers. We have access to gazillions of…

Article
7 min read

Connecting your CX and marketing strategy

There’s more to a brand than its latest advertising campaign and tagline. It’s also how you…

Article
5 min read

What does digital trust look like today?

Building customer trust is never just a one-off job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.

Article
9 min read

6 proven sales techniques that’ll help you turn more leads into customers

Close more deals with these tried-and-tested tactics that experienced salespeople use day in, day out.

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4 min read

Grocery shopping 2.0: The rise of quick commerce and the challenges for CX

During the past couple of years as we found ourselves homebound due to various Covid lockdowns…

Article
8 min read

Social media tools that can improve your customer service strategy

While you’re likely already using social media as part of your marketing strategy, you might not…