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4 min read

How CX will evolve in 2023 and beyond

We couldn’t possibly have predicted the changes that have taken place over the past couple of…

Article
9 min read

How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

Article
7 min read

Customer success vs. customer experience: what’s the difference?

Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

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4 min read

Shaping the new customer service agenda in 2023

Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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5 min read

8 signs of poor customer service and how to avoid them

Quality customer service is important for every business. It keeps customers happy with your product or…

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6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

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5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

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4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
8 min read

Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

Article
6 min read

Dealing with abusive customers: 3 ways to have your team’s back

Learn how to tactfully handle abusive customers and help your team deal with conflict.

Article
6 min read

Understanding customer lifecycle management

Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.

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10 min read

What the customer-first approach means + 9 strategic steps

Putting your customers at the centre of your organisational decision-making process can directly translate to long-term relationships and business success.

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6 min read

Using TikTok as an enterprise business

You might be an avid user of TikTok already, or perhaps your son, daughter, niece, or…

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4 min read

Is customer service the new marketing?

Consumer trust in traditional marketing and advertising isn’t what it used to be. According to a…

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5 min read

8 behaviours of a cohesive team

A cohesive team is at the core of any successful business. A cohesive team can be…

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6 min read

How to use app integration effectively

Applications always grow out of a need, whether that’s a very specific tool that does a…

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5 min read

3 ways healthtech startups are improving the patient experience

VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.

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3 min read

What is a ticketing system? (+3 ways companies use them)

Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.

Article
10 min read

Keep companies competitive with a data-driven sales approach

If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.