Article
15 min read

What is customer experience? A comprehensive guide for 2025

Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.

Article
6 min read

How to build customer loyalty in 7 steps

To build customer loyalty, you must dig deeper with AI-driven insights and automation. Read on for strategies to forge people-first customer relationships.

Article
7 min read

What is the CRM process?

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.

Article
8 min read

11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

Article
4 min read

How to: Deliver premium customer experiences with automation all around the globe

Consumers’ expectations have been rising in the past two decades and even more recently, as eCommerce…

Article
5 min read

How digital customer engagement can boost your business

Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line

8 min read

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

Article
7 min read

Show big support for small businesses

Since the enforcement of social distancing and shop closures, turnover in small business stores has plummeted to record low levels. To show our support, we are sharing some examples of our small business heroes offering unique products and services in this changing environment.

Article
3 min read

Conversations for better customer relationships

Support, sales and marketing benefit from messaging strategies that boost customer satisfaction, retention and engagement

Article
12 min read

How to track consumer behaviour (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

Article
7 min read

Three ways in which retailers can prepare for the road ahead

‘People used to go to the mall for fun? That’s weird.’ This was from my daughter,…

Article
15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

Article
3 min read

Fast-track lead generation with Sell + Reach

Sales reps can spend hours scouring channels like LinkedIn for potential leads to add to their pipeline. Even then, there’s no guarantee they’ll find the right contact information for the leads they do generate

3 min read

Boost agent productivity and customer happiness with a complete view of the customer

Customers have high expectations for the speed and quality of their support, and a poorly managed omni-channel environment isn’t just frustrating for agents, it’s ultimately frustrating for customers as well.

Article
10 min read

How to choose a CRM system: A step-by-step guide

A CRM can boost sales productivity and drive revenue—but only if you choose the right solution. Read our article to learn how.

Guides and ebooks
1 min read

Let’s get conversational: 9 ways to transform your CX with messaging

Messaging apps like Facebook Messenger and WhatsApp have made it easy to connect with anyone, anywhere…

Article
1 min read

Gartner's 5 key emerging technologies and their impact on customer experience

At Zendesk, we create service-first CRM solutions that allow companies around the globe to provide innovative…

Article
8 min read

How live chat support improves the customer experience

Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool

Whitepaper
1 min read

Meeting the challenges of modern CX in financial services

Building positive, long-term customer relationships has always been important to business success, and the methods for…