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Article
5 min read
Inbound vs outbound call centres: What's the difference?
Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business
Article
7 min read
Loyalty programmes: How they work, examples, and tips
Loyalty programmes can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.
Article
4 min read
Thoughts from HR: 3 effective ways to support your employees during COVID-19
Employees expect the same clear communications from their employer as they do from their favorite brands.…
Article
7 min read
The top call centre tips for beginners or experts
Follow these etiquette tips to make your brand stand out and your customers feel truly cared for.
Women in Leadership
At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.
Article
3 min read
Why messaging is set to be the 2020 customer channel for business
Many businesses are settling into a new reality – finding ways to work from home while…
Article
13 min read
How to calculate customer churn rate
When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve
Article
6 min read
4 customer engagement metrics you should be tracking
By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement
Article
15 min read
What is customer experience? A comprehensive guide for 2025
Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.
Article
7 min read
7 ways to build customer loyalty that lasts
Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty
Article
7 min read
What is the CRM process?
The CRM tool itself is what provides the data and functionality required by your team to execute this strategy – and ultimately to turn leads into customers.
Article
8 min read
11 email etiquette tips for better customer emails
Make sure your message is well-received by your customers with these tips
Article
4 min read
How to: Deliver premium customer experiences with automation all around the globe
Consumers’ expectations have been rising in the past two decades and even more recently, as eCommerce…
Article
5 min read
How digital customer engagement can boost your business
Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line
8 min read
Customer retention: How to keep customers happy and reduce churn
Find out how to craft a customer experience that can keep existing customers happy and reduce churn
Article
7 min read
Show big support for small businesses
Since the enforcement of social distancing and shop closures, turnover in small business stores has plummeted to record low levels. To show our support, we are sharing some examples of our small business heroes offering unique products and services in this changing environment.
Article
3 min read
Conversations for better customer relationships
Support, sales and marketing benefit from messaging strategies that boost customer satisfaction, retention and engagement
Article
12 min read
How to track consumer behaviour (and why you should)
Track consumer behavior and leverage that data to create better, more personalized customer experiences.
Article
7 min read
Three ways in which retailers can prepare for the road ahead
‘People used to go to the mall for fun? That’s weird.’ This was from my daughter,…
Article
15 min read
What is a CRM database? The ultimate guide
Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.
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