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A good positioning statement shapes the customer experience you want to deliver and guides the teams who make it happen. Here’s how to write one.

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At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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Customer success manager: role, responsibilities, and business impact

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How SPIN selling works (and 34 questions you can use to close more deals)

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Beginner's guide to the sales process for start-ups

For start-up founders and sales teams, here is a crash course on the sales process, including key definitions, techniques and best practices.

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Empathy circles: from a moment to a movement

Employees needed urgent support as multiple crises unfolded. Empathy circles were born: safe spaces where our people could talk and feel safe

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What is call listening and how to it can improve your call centre's performance

Call listening can help improve your customer service team's performance. Here's what you need to know.

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Four key principles for evolving the employee experience

While many companies are looking ahead to re-envision how physical offices will function, remote work is here to stay. Here's how to evolve your employees’ experience in the ever-changing next normal

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The ultimate guide to a successful discovery call

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CCaas: The definitive guide to contact centre as a service (+ the five best providers)

It's time to drop your dated call centre technology. Learn how a CCaaS solution helps you connect with customers across all channels.

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What do successful startups have in common?They prioritise CX

We studied over 4,000 startups to determine whether there was a connection between startup growth and CX investment. Spoiler alert: there was.

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What is an enterprise help desk and how does it benefit your team?

Here are the tools that you'll need to meet your customers’ expectations, at scale.

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Four ways in which badges can boost community engagement

Badges are a powerful tool for increasing engagement in an online community and streamlining the conversations within it.

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Seven strategies to win back your customers' trust after your brand's reputation has been damaged

Every company experiences a PR crisis. It's what you do afterwards that determines the effect on your business.

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Customer onboarding guide for 2021: Purpose, examples, and best practices

Getting customer onboarding right is critical to long-term retention. Here's how to build your business’ onboarding strategy.

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Top 11 call centre skills every agent needs

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How to grow your customer base

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