Article
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How important is customer service? Understand how it affects your business’s results

What is customer service and how important is it? Empathy, transparency and personalisation will help you win over user 4.0.

Article
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How to improve customer service: 20 effective tips for 2024

Customer service is the cornerstone of any business, creating relationships that last a lifetime. Improve customer service and the positive knock-on effects can be felt at every level.

Article
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Silent customer: learn about their characteristics and how to deal with them

Look at the main characteristics of a silent customer and learn how to not only recognise them, but also to listen to the customer.

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CRM features: how to take advantage of them to help your business

Learn about the advantages, disadvantages and features of a CRM so that you can make the best decision for your company.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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Chatbot AI: How they help improve your organization's customer service

The chatbot or smart bot, a key tool for customer service, can provide you with many benefits. Learn about the advantages of using it and how it works.

Article
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Lead generation: what it is and how to master it

Figuring out how to generate leads is almost as hard as converting them. Use this comprehensive guide to lead generation to pack your sales pipeline with quality prospects.

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Cohort analysis: What is it and how can it help you understand your customers?

Cohort analysis: Learn how to carry out a cohort analysis to understand your customers' behaviour, improve their experience and your company's competitiveness.

Article
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Towards a digital-first world? The reset of the economy in Europe

After over a year living with Covid-19, this milestone sees us looking for signs of a…

Article
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A guide to building a customer-centric organisational culture

Your company’s organisational culture is its identity. Learn how to build a culture that’s all about your customers.

Article
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Creating an FAQ page? Here's what you need to know.

Get creative with your FAQ page to provide robust self-service options and enrich your customer experience.

Article
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What is CX and how has it changed in 2024?

Customers are saying CX matters more than ever before. Find out how to meet shifting consumer expectations and provide exceptional customer experience.

Guides and ebooks
1 min read

How mid-to-large-sized businesses can accelerate CX success in 2021

In 2020, companies made seismic shifts in how they do business as the impacts of COVID-19…

Guides and ebooks
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The digital tipping point: How SMBs can accelerate CX success in 2024

In 2020, companies made seismic shifts in how they do business as the impacts of COVID-19…

Infographic
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CX Trends in Europe 2022 (5): When it comes to adding tech, it’s adapt or get left behind

Most companies in Europe and the UK plan to ramp up adoption of digital tech. We…

Article
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Customer self-service: what it is, why it's important, and how to get it right

Customer self-service is a set of tools and resources that allow customers to complete tasks independently. Discover the benefits and more in this guide.

Article
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The ultimate guide to call centres

Whether you want to become a call centre agent or start your own call centre, here's everything you need to know before you get started.

Article
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Types of customer service: give your customer the best service

Discover the types of customer service that your company can offer to customers, to provide them with a good service and ensure customer satisfaction.

Article
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Millennials vs. Gen Z: how their customer service expectations compare

Millennials and zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer service expectations and preferences.

5 min read

UX for eCommerce: effectively increase sales

Learn everything about UX for eCommerce and its benefits. Increase your sales by bringing the user experience to the forefront.