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How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

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Customer success vs. customer experience: what’s the difference?

Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

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Shaping the new customer service agenda in 2023

Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…

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8 signs of poor customer service and how to avoid them

Quality customer service is important for every business. It keeps customers happy with your product or…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

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New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

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How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

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Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

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Dealing with abusive customers: 3 ways to have your team’s back

Learn how to tactfully handle abusive customers and help your team deal with conflict.

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Understanding customer lifecycle management

Businesses need to prioritise customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management programme.

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What the customer-first approach means + 9 strategic steps

Putting your customers at the centre of your organisational decision-making process can directly translate to long-term relationships and business success.

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Using TikTok as an enterprise business

You might be an avid user of TikTok already, or perhaps your son, daughter, niece, or…

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5 ways customer support affects the bottom line

Good customer support is no longer just about resolving post-sales customer complaints or answering technical questions.…

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Is customer service the new marketing?

Consumer trust in traditional marketing and advertising isn’t what it used to be. According to a…

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8 behaviours of a cohesive team

A cohesive team is at the core of any successful business. A cohesive team can be…

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How to use app integration effectively

Applications always grow out of a need, whether that’s a very specific tool that does a…

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3 ways healthtech startups are improving the patient experience

VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.

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What is a ticketing system? (+3 ways companies use them)

Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.

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Keep companies competitive with a data-driven sales approach

If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.