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The ultimate guide to customer segmentation for support teams

Customer segmentation isn’t just for marketing and product teams. Here’s how to put segmentation to work for your support team.

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How to keep innovating at work

It is an oft-quoted statistic that 90% of startups are doomed to failure. You might conclude…

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What is CRO and how you can use it to increase revenue

Did you know that the average bounce rate for most websites falls somewhere between 26% and 70%?…

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Hard Skills vs Soft Skills

What are hard skills and soft skills? Hard and soft skills refer to two different sets…

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

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Why CX teams need automated privacy tools

Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.

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What is the future of marketing automation?

A 2019 survey on the state of marketing automation found that 75% of companies were already using…

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Social media strategy—how is it done?

Social media. Everyone uses it, but not everyone does so effectively. Companies with a robust social…

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Value chain analysis how-to: Definition, examples and guide

Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

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What makes a great digital strategy?

Crafting a digital marketing strategy is essential for business success. You must think about more than…

This is how confidence can help your customer service

Well-trained customer service representatives also elevate a company’s brand and reputation, resulting in positive word of…

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What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

Improve customer experience with AI and conversational service

            It’s impossible to overstate the importance of customer service. This…

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What is a customer service specialist?

A customer service specialist is one of the people a customer will interact with when they…

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Building high-performing teams with shared values

It goes without saying that every leader wants to have a high-performing team, but what is…

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Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)

Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

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How To Create A Positive Work Culture

What is workplace culture? There is more to running a successful business than just turning a…

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Six things we’re learning about thriving in a hybrid work environment

Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

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Marketing: how to improve customer acquisition

We are forever being reminded that retaining existing customers is more cost-effective than going out and…

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How to win four years of expected digital growth in just two months

Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…