100+ catchy sales slogans and taglines that customers will love

Catchy slogans and taglines can send your marketing into hyperdrive, cutting through the static and connecting with customers. Sales teams need to have the right words on the tip of their tongue to capitalise on opportunities and increase sales engagement. Teams can then make sure emails and sales decks ladder up to the promise of your catchy slogans.

What is a sales slogan?

A sales slogan is an easy-to-understand line that an organisation uses in ads and marketing materials. Catchy sales slogans are quick to digest, get to the core of your brand, and evoke a response—whether that’s surprise, laughter, or making them stop and think.

Great slogans are one of the key sales tactics sitting there ready to grab people’s attention and convert this into sales. A catchy sales slogan can live in all sorts of spaces, reinforcing a brand identity, and is easily repackaged into marketing channels. They can be harnessed by sales teams to improve their sales techniques and hit those all-important targets.

More in this guide:

• Tagline vs. slogan
• What makes a great slogan?
• 100+ sales slogan ideas for your business
• Leverage catchy slogans in sales

Tagline vs. slogan

A tagline represents a company in a short, powerful statement and is used on a more permanent basis. Taglines are the essence of a brand in a nutshell, and are the first thing that comes to mind when people think about your product or service. A tagline won’t change unless a company has a major rebranding.

A slogan is a line that is used in a specific ad campaign, but isn’t for long-term use. As they aren’t set in stone, the temporary nature of a slogan leaves more room for taking chances and creativity, so sales slogans can be adapted according to channel or audience. Catchy slogans are adaptable, making them ideal for targeting specific groups when sale prospecting.

Ideally, it shouldn’t be a case of tagline vs slogan. Great slogans will embody the same spirit as the tagline but they don’t necessarily need to be used together at the same time—you don’t want them vying for space and confusing the overarching message.

What makes a great slogan?

Sales slogans that hit the mark can make all the difference. Using catchy slogans to deliver a strong brand presence in a sales pitch is vital and, when you get it bang on and reach the right person with the right message. They can add a rush of excitement too, as potential customers get a good impression, boost their brand recall and form that all-important emotional connection.

Here are a few catchy slogan principles to stick to, so you can craft great slogans that are as snappy as possible.

Simple

‘Keep it simple, stupid.’ This adage still holds true today and happens to be a good example of a catchy slogan that’s stood the test of time. Your audience shouldn’t have to work hard to get the message. Clear, concise, and to-the-point is what great slogans are all about.

Catchy

Using words that rhyme, alliterate, or have a sing-song rhythm works well when aiming for catchiness. Think of an easy game of catch where the ball lands perfectly in your hand without any friction—it’s almost automatic. That’s how a catchy slogan wriggles into the brain too—not through loads of effort, but through repetition. It’s earworm magic.

Creative

Being different is a great way to be unforgettable. Stand out from your competitors with bold ideas and out-there approaches. You never know where an off-kilter idea might take you and your brand. Catchy slogans that break through the noise can pick people up and give them a good shake, so make your sales slogans fun and memorable.

Evocative

Deep down, the point of a catchy slogan is to connect, so aim to make customers feel something on an emotional level. It could be happy or sad, surprised or confused, furious or curious—everyone is different, so it can never be one-size-fits-all. The greatest sales slogans are relatable and resonate with people from many different walks of life, even if that means coming from an unusual angle.

Authentic

It’s all well and good going in for the bold, out-there ideas, but if it isn’t authentic to what you and your brand are all about, then it won’t work. Nowadays, customers are overwhelmed with content from every side, so being genuine means everything. People can spot a brand trying too hard in a millisecond, so know your brand worth and reflect that in your catchy slogans so your customers and prospects know you’re the real deal.

100+ sales slogan ideas for your business

Looking for a selection of catchy slogans to get the ideas flowing? Here are some exciting sales slogan ideas and engaging lines to grab customers’ attention and welcome them into your world.

Seasonal and timely

• Spring into savings.

• Winter is over, but our spring sale has just begun!

• Discounts are in bloom.

• Fresh spring sales are here.

• Regular prices are on holiday.

• Outlet season is about to start.

• Exceptional discounts this season.

• Hot sale on summer products.

• Our summer sale is live—come while it’s hot!

• End-of-season sale.

• Celebrate big savings this summer!

• Welcome summer with 30% off!

• Bye-bye-to-summer sale.

• Harvest the best deals this autumn.

• Awesome autumn sale.

• Autumn savings sale—today only!

• Two-day sale! Prices are dropping faster than autumn leaves.

• Summer is over but autumn sales have just begun!

• Autumn savings are in the air.

• Autumn means huge savings.

• Savings—the reason for the season.

• Winter is coming. So is our winter sale.

• Winter sale, now on!

• Big winter clearance sale.

• It’s our flipping festive sale!

• Our anniversary sale—one day only!

• Here’s our celebration of you—a day of discounts!

• All you need is love—and an anniversary sale.

• A special surprise to celebrate our special day.

• Our anniversary sale is in full swing!

• Buy one, get one free—it’s a special anniversary sale.

• Our anniversary sale prices will have you smiling.

• Buy big and save big on our anniversary sale.

Industry-specific

• Style your life for less.

• Dress to impress, your way.

• Fashion that fits your world.

• Get fit, feel good, be you.

• Find your fit, love your body.

• Enjoy the best rates!

• Finance that fits your life.

• Simple solutions for real life.

• Your home sweet home awaits.

• Peace of mind, as standard.

• Tech that makes sense.

• Smart solutions, simple life.

Unique selling proposition (USP)

• Scoop up the essentials.

• One purpose: your satisfaction.

• Snag your favourites!

• Yes! Get more for less.

• Experience the one and only.

• Treat yourself!

• Don’t think twice. It’s alright—to shop.

Emotional appeal

• A sale that brings joy.

• We’re declaring our love with big savings.

• Great deals for a great cause.

• Fall in love with the best deals.

• Cosy up to these great deals.

• Enhance your joy—of shopping.

• Fall in love with our new prices.

• Celebrate love with a great sale.

• Another chance to enjoy big savings.

• Shop ’til you drop!

• Feel-good deals.

Action-orientated

• The wait is over—our sale starts today!

• Don’t be slow! Our prices are low.

• Don’t delay—sales today!

• Special offers!

• Come today. Don’t delay.

• It’s the biggest sale of the year!

• Hurry before stock runs out!

• Sales ending soon!

• Don’t delay; buy today.

• Don’t miss out on these discounts!

• Hurry in for our big sale!

Inspirational and motivational

• Keep calm and shop on.

• Everything you need—on a budget.

• Your wallet-friendly store.

• The best for less.

• Keep smiling and carry on purchasing.

• Liberate your budget.

• Peak shopping, peak joy.

• Don’t let this discount opportunity get away.

• A perfect gift for you from us.

• A gift to remember.

• It’s a sale to remember.

Edgy and bold

• Deals too hot to handle.

• The mother of all sales starts now!

• Wild discounts.

• This sale is hot!

• Limited time blowout sale.

• Sizzling sales start today.

• Splash into huge savings!

• Another year to save big.

• Cheers to us and here’s to you!

• We’re raving about savings.

• These are the discounts you’re looking for.

Smart sales phrases

• A sale for all seasons.

• Don’t delay, purchase today!

• Come and clean us out!

• This sale won’t last long.

• Dynamite savings for you.

• The best stock at the best prices.

• Fill your life with amazing deals.

• Time is running out for these great discounts.

• Lower prices. Higher quality.

Leverage catchy slogans in sales

Great slogans are an essential element in any sales and marketing team’s big bag of tools. From top-of-the-funnel global campaigns to everyday interactions with customers, join up the message across sales and customer service so those catchy slogans and taglines seamlessly enhance every marketing channel.

The catchiest sales slogans offer creativity and brand consistency, with a sprinkling of wit and a splash of fun for good measure. Salespeople can make the most of catchy slogans to beef up their marketing mix, planting a positive seed in customers’ minds that nurtures brand loyalty and trust—and ultimately improve sales.